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『CPC Corporation, Taiwan-CPC Lubricants Figure Design Contest』Prospectus

 About:

For the first time, CPC Corporation, Taiwan-Lubricants Business Division organize 『CPC Corporation, Taiwan-CPC Lubricants Figure Design Contest』 through which CPC Corporation, Taiwan-Lubricants Business Division may build a figure that exclusively represents CPC Lubricants to intensify brand reputation and to deepen visual/auditory communications to target audience. This figure will be the mascot of CPC Lubricants and appears in related events/brochures to convey CPC lubricants’ concept of excellent quality and service, and to strengthen people’s love and support toward CPC Lubricants.

 Purpose:

The design of figure has to adequately emerge CPC Lubricants’ brand images of Trust, Active, and Modern. The figure has to possess characteristics of good recognition and exquisite quality, and has to be developable to perform as CPC Lubricants representative in domestic/overseas marketing events and promotions.


 Qualification:

  • Participant(s) of all nationalities are welcomed.
  • Group participants have to put a representative forward as liaison.
  • Participants under age of 20 have to submit Under Age of 20 Participation Agreement once being awarded.

 Schedule:

eadline: Feb. 8, 2018, 17:00

Evaluation Dates:

  • Preliminary: Feb.8-Feb.23, 2018
  • Online poll: Mar.1-Mar.30, 2018
  • Final: Mar.19-Mar.30, 2018
  • Proclamation: Apr.3, 2018

The organizer reserves rights to adjust the schedule.

Regulations for selection

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First phase:

Preliminary: Qualifications of all entries will be verified by the organizer before being scored by the jury. Top 40 will advance to the second phase.

Second phase:

Online poll: After preliminary, nominees will be posted at the official site for online poll: https://www.itop.com.tw/cpclube/ . Voters are allowed to vote only one entry each. Voters must register Facebook account and obtain verification before voting. The results of online poll possess 15% of total score.

Final: Final nomination committee will be held after preliminary, the jury will score all the entries of the Final nomination. The results possess 85% of total score.

Selection standard:

Scoring criteria:
1. To present brand image and concept of CPC Lubricants (40%)、
2.Recognition、Quality and Creativity(30%)、
3. Feasibility for marketing and development(30%)

Online poll scoring criteria:Entries earn scores upon ranking. The results of online poll possess 15% of total score.

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Awards:

First prize (1):200,000NT, Trophy and Certificate of Recognition.

Second prize (1):100,000NT, Trophy and Certificate of Recognition.

Third prize (1):50,000NT, Trophy and Certificate of Recognition.

Honorable Mentions (5):10,000NT, Trophy and Certificate of Recognition. Prizes for participation:Gift(s) of 1,000NT value. (Available for 80 participants, first come first get)

Prizes for online poll: 10 online voters will be randomly selected by computer. (one gift per voter).Selected voters will be prized a 500NT value gifts

Prizes will be issued within 1 month after announcement.

※Instructor(s) of winner(s) will be issued Certificate(s) of Recognition.


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 Specification:

Figure design is advised in full-length yet techniques and style are not specified.

Please draw three-view diagram of figure by using software (Front view, Side view, Rear view) and write 50-150 words about the concept of design、size and CMYK color matching. Files should be CMYK、A4 and 300dpi(pixel is 4961px width/3508px height), under 10MB and in JPG format.

Specific logos or symbols which might represent any person or team are interdicted, any suspicious logo or symbol that might influence fairness will be eliminated.

Please describe the background story of the figure on an A4 paper, format and words are not limited.

How to sign up:

Entries must be sent in post or delivered in person. (Oversea participants may send works via kellycompany1.9@gmail.com)

Notice:1. Download prospectus and sign-up form at https://www.itop.com.tw/cpclube/

2. The following documents must be applied :

A.Information of the individual or the team
B.One A4 size color-copy of the diagram and the background story of the figure
B.Hard copy of Copyright Transfer Agreement

3. Please mail or deliver to Kelly Integrated Marketing Communication Co., Ltd. -- CPC Lubricants Figure Design Contest team. Address: 3F.-2, No.305, Minghua Rd., Gushan Dist., Kaohsiung City 804, Taiwan. (All entries must be postmarked by Feb. 8, 2018 and has to be delivered before 17:00, Feb. 8, 2018 if deliver in person.)

Internet voting

After the primary election, on March 1, 107 open online voting

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Notice

Implementer:

Consigner:CPC Corporation, Taiwan-Lubricants Business Division
Organizer:Kelly Integrated Marketing Communication Co., Ltd.
Contact us:TEL:07-5536672 (Ms.Shi)、FAX:07-5536680
Address:3F.-2, No.305, Minghua Rd., Gushan Dist., Kaohsiung City 804, Taiwan E-mail:kellycompany1.9@gmail.com